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What's included in each engagement

Three paths, depending on where you are. Pick the one that fits, or talk through it on a call.

Three paths

Early stages↓

You need a clear plan for your launch.

Pre-launch↓

Foundation Sprint, Full GTM Sprint, or Fractional PMM.

Post-launch↓

When the product is right but it's not landing.
For early stage / first-time founders

Walk away with the map for your launch.

GTM Roadmap Session
$2,000
Best for
Founders still building their product. No firm launch date yet, but you need a real GTM plan before you start spending.
Format
Half-day intensive. Virtual or in-person.
Time required
~4 hours live + 90 minutes of pre-work + 30-minute check-in scheduled 2 weeks later.
The work
  • Pre-work survey: 25–35 substantive questions
  • Custom roadmap prep based on your inputs (5–7 days)
  • 4-hour live working session
  • Recap doc delivered within 3 business days
  • 30-minute check-in 2 weeks out
What you keep
  • The GTM Roadmap: all your launch activities, in the right order, with what good looks like for each.
  • The Phase Diagram: one-page visual of your launch path, dependencies, and milestones.
  • The 30/60/90 Action Plan: what to do in your next three months, with dates and success criteria.
How you use it
  • Execute the plan internally with your team
  • Prioritize where to focus and what's safe to skip
  • Continue with another engagement — apply your GTM Roadmap fee as credit (within 60 days)
Book an Intro Call
For pre-launch teams

Three engagements compared, side by side.

●●●Comprehensive ●●○Focused ●○○Additional ○○○Not included
Foundation Sprint
$4,500
2–3 weeks
Full GTM Sprint
$25,000
2–3 months
Fractional PMM
$7,000/mo
Month-to-month
Discovery & research
Internal stakeholder interviews●●○●●●●●●
Market & competitive analysis●●○●●●●●●
Market & customer segmentation●○○●●●●●●
Customer voice synthesis○○○●●●●●●
Strategy & positioning
ICP definition●●○●●●●●●
Persona building●●○●●●●●●
Positioning framework●●○●●●●●●
Buying committee mapping●○○●●●●●●
Customer journey mapping○○○●○○●●●
Pricing & packaging○○○●○○●●●
Messaging
Value proposition + differentiators●●○●●●●●●
Designer-ready messaging brief●●○●●●●●●
Copy optimization●○○●●●●●●
Technical translation (specs → benefits)●○○●●●●●●
Messaging framework○○○●●●●●●
GTM planning
Launch timeline & phasing●●○●●●●●●
Marketing collateral plan●○○●●●●●●
Metrics & KPI framework○○○●●●●●●
Sales enablement plan○○○●●●●●●
Channel & partner plan○○○●●●●●●
Launch communications plan○○○●●●●●●
Demand generation plan○○○●○○●●●
Content marketing & social plan○○○●○○●●●
Event & trade show plan○○○●○○●●●
Customer success / onboarding plan○○○●○○●●●
Win/loss & customer feedback program○○○●○○●●●
Investor/board GTM update○○○●○○●●●
GTM execution
Launch orchestration○○○●●●●●●
Sales enablement & training○○○●●●●●●
Creative partner oversight○○○●●●●●●
Marketing collateral○○○●○○●●●
Channel partner program (design + enablement)○○○●○○●●●
Pilot & demo programs (design + run)○○○●○○●●●

How execution works.

The plans come from me. Every planning item above — the GTM plan, sales enablement plan, launch communications plan, metrics framework, board updates, all of it — I create end-to-end. The thinking doesn't get outsourced.

For execution, who produces depends on the work. I run sales enablement, launch orchestration, pilot & demo programs, channel partner enablement, win/loss interviews, and internal stakeholder work end-to-end — those are PMM-craft jobs. I plan and quarterback the creative production, including: websites, sales decks, marketing collateral, content marketing, brand identity, demand gen creative, paid media. Your in-house team, freelancers, or agencies produce that work against the plan we built together: the positioning, the customers, the vision, the value.

If you don't already have creative partners, I have a vetted network of agencies and freelancers I can bring in. If you already have partners you trust, I'll quarterback them. Or you can source independently and I'll orchestrate the work either way.

For post-launch teams

Diagnose the gap. Build the fix.

Post-Launch Audit
$12,500
Best for
Post-launch teams whose product is right but the market isn't seeing the full value yet. Particularly relevant for products with multi-stakeholder buying committees.
Format
Work done virtually. Stakeholder interviews + external research synthesis + working sessions with your team.
Time required
2–3 months, fixed scope. 6–8 working sessions with your team (about one per week), plus stakeholder interviews and deep research synthesis between sessions.
The work
  • ICP, persona, and buying committee: validated against current market and customer research
  • External perception research: how the market actually sees you, with sources
  • Win/loss synthesis: patterns from your won and lost deals
  • Buyer audience validation: your assumptions vs. what the research shows
  • Messaging alignment audit: where messaging has drifted from value
  • Position vs. market perception analysis
What you keep
  • Diagnostic findings document: what's working, what isn't, and why.
  • Prioritized fix roadmap: sequenced, with effort and impact estimates.
  • Executive summary one-pager: share-ready for the team and leadership.
  • The 30/60/90 Action Plan: what to do in your next three months, with dates and success criteria.
How you use it
  • Fix what's broken in the next quarter, without waiting for another launch cycle
  • Share findings with leadership and the cross-functional team
  • Justify investment in PMM resources or new hires
  • Roll directly into Fractional PMM to execute the recommendations
Book an Intro Call
How to choose

Common questions before booking a call.

Which one should I start with? +
Foundation Sprint if you want a lean strategic on-ramp before committing further. Full GTM Sprint if you're months from manufacturing and want the full pre-launch package. Post-Launch Audit if you've already shipped and need an outside read on what's working. Fractional PMM if you already know what you need long-term.
Can I move from one to another? +
Yes, that's the design. Most clients flow into Fractional PMM after a sprint or audit to execute the roadmap that came out of it. A Foundation Sprint can also roll into a Full GTM Sprint or Fractional PMM if you decide to go deeper — with credit applied for what's already been delivered.
What if I only need part of what's listed? +
Foundation Sprint and Full GTM Sprint have optional add-ons that scope up or down per project. Post-Launch Audit is fixed scope by design — anything beyond the diagnostic rolls into Fractional PMM, where deliverables come from the monthly hour bank.
Do you do execution too? +
Yes. Product marketing execution is core to Fractional PMM. For creative, design, and digital execution (websites, decks, brand identity, paid acquisition), I work with vetted partners. I quarterback and oversee the execution of all creative work scoped in our marketing collateral plan.

Not sure which one fits?

Let's chat and figure out which one fits.

Book an Intro Call