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What Is Fractional Marketing?

A fractional marketing leader is a part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.

A great fractional marketing leader will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.

Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing a reliable asset to your company.

That’s what we do for B2B tech manufacturers. We’d love to hear what your goals are, and help you reach them with marketing that gets results.

 

How To Know If You Need A Fractional Marketing Leader

Executives in board room image
  • You or a non-marketing leader is running your marketing team instead of of being the CEO or focusing on their job
  • You’re not sure what campaigns to have your marketing team try next
  • You don’t have your customer journey mapped out, or clear KPIs for your campaigns
  • Customers don’t see the full value of your product the way you do
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What Does A Fractional Marketing Leader Do?

  • Create your marketing strategy
  • Map out your customer journey
  • Create excitement around your product for customers and sellers
  • Correct your messaging and positioning
  • Help customers see the full value of your solution
  • Hire marketing employees and consultants to execute
  • Help bring your product to life before customers get their hands on it
  • Create systems for your team to follow
  • Manage KPIs so marketing makes you money

Fractional Marketing Benefits

Kickstart Growth

Achieve measurable results in under 30 days with the right marketing strategy and leadership.

Level Up Your Brand

Market yourself like a Fortune 500 company without building a marketing department.

Help Your Customers

Use customer insights to illustrate the full value and unseen potential of your offer.

Fractional Marketing Services

Fractional Head of Marketing Engaged Package

Starting at $6,000 per month

About 10 hours per week inside your organization to accomplish the following:

  • Translate the CEO & the Board’s vision into marketing campaigns and objective
  • Define the key talent the business needs to reach its goal
  • Assist HR in finding, interviewing, and managing qualified talent to implement marketing strategy
  • Report weekly to the CEO and Board on all KPIs mutually defined as important
  • Continually innovate ways to reach marketing and sales goals despite roadblocks
 
This service is a good fit for you if:
 
  • Your business’s revenue is at least $1 million annually
  • You don’t need a full-time hire, but you do need someone to create the strategy and ensure its execution
 
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Growth Plan & Strategy Session

Starting at $4,500

In this half-day session, we will dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals:

  • 4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your company’s needs.
  • 7-day Preparatory Period via email correspondence
  • Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for the next 6 months

This service is a good fit for you if:

  • Your business’s revenue is at least $1 million annually
  • You have a strong marketing team in place but you need a fresh and accurate strategy
  • You’d like to see how the Functional Marketing® Framework works before hiring a fractional marketing leader
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Fractional Marketing Advisor Package

Starting at $3,000 per month

After a half-day consult or a 90-day sprint at the Engaged level, I can advise your team and keep your marketing department on track:

  • Sprint planning calls led twice monthly
  • Unlimited email correspondence
  • Grow long-term with the least financial risk
  • Access to our marketing campaign standard operating procedures (SOPs)
  • 6-month minimum commitment


This service is a good fit for you if:

  • You are anywhere between a startup and an established company
  • You have a strong marketing team in place and you’ve worked with a fractional marketing leader to create a strategy (not a requirement)
  • You need a marketing leader to keep the team on track and adjust priorities as campaigns launch
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Get the Marketing Expertise You Need to Grow Your Business

Delegate your marketing outcomes to an expert to take your time back and see a greater return on your marketing budget. Let's be happy together.