Multiply your market impact with go-to-market strategies explicitly built for hardware and devices — not borrowed from SaaS.
Multiply your market impact with go-to-market strategies explicitly built for hardware and devices — not borrowed from SaaS.
Multiply your market impact with GTM strategies built for hardware and devices.
Iterate and learn isn't an option when you've committed to manufacturing 10,000 units.
Technical buyers need specs, procurement needs TCO. Miss any and get stuck in evaluation.
Buyers don't choose based on specs. They care about how your product improves their lives.
We work backward from your manufacturing timeline, not forward from wishful thinking sprints.
We build messaging for multiple buyer types and channels, from engineers to C-suite executives.
We measure pilot conversions, win rates, and market share—metrics that actually matter.
We translate specs into value that customers can see, feel, and measure.
The right strategy creates a multiplier effect.
Without a strategic foundation built with input from sales, engineering, and customers, product marketing becomes a checklist—messaging, sales deck, website, data sheet. You're adding tactics to a weak foundation.
When positioning is precise, everything downstream gets easier:
From pre-launch startups to Fortune 500 (Motorola Solutions, Medtronic), I understand challenges at every growth stage
Medical devices, mission-critical communications, and scientific instruments
MBA in Marketing plus cross-functional leadership across product, sales, and engineering teams
Finalize your positioning, messaging, and GTM strategy before your product ships, with a foundation that multiplies results from day one.
Product marketing leadership with full-service execution included. Quarterly planning, positioning optimization, and campaign strategy — plus coordinated creative and digital production.
Proven PMM expertise matched to your specific needs and budget. Flexible engagement without the full-time hire commitment.
No pressure, no obligation — just an honest conversation about whether there's a fit.
Sometimes all it takes is to have a vision for the marketing outcomes that will make a difference, and the ability to amalgamate stakeholders' feedback to drive a cohesive marketing plan. That's what it's like working with Ryan — always open to consider new ideas, incorporating cultural nuances, and striving for an innovative approach. It was a pleasure partnering on various global launch campaigns.
Ryan has been nothing short of excellent. His strategy-focused approach and strong grasp of product marketing fundamentals have significantly contributed to our team's initiatives. His exceptional communication skills ensured efficient and transparent collaboration. We highly recommend Ryan's services!
What's the difference between hiring a product marketing consultant vs a full-time PMM?
Hiring a full-time product marketing manager with relevant industry experience is increasingly challenging—especially if this is your first marketing hire. The average time to hire is now 44 days globally, up from 31 days in 2023. This means companies compete in a compressed timeline while product launches wait.
Recruiting Costs: $4,700-$20,000, depending on role complexity
Onboarding & Training: $7,500-$28,000
Annual Compensation: $130,000-$180,000 for mid-to-senior PMM
Total First-Year Investment: $192,200-$298,000 (recruiting + onboarding + full compensation)
And companies haven't spent a dollar on marketing execution yet—no advertising, creative production, website development, or campaign deployment. Significant budget is exhausted just on the person, who is then expected to operate outside their specialization across all marketing functions.
Companies get specialized expertise when needed, without the 6-figure commitment and 6-month ramp-up of a full-time hire.
How long does a GTM sprint take from start to finish?
Timeframes vary based on launch complexity, the number of deliverables required, and team decision-making speed. A streamlined sprint focused on core positioning, messaging, and website launch can be completed in 4-6 weeks. More comprehensive launches involving multiple marketing materials, sales enablement assets, and channel strategies typically take 8-12 weeks.
The typical process follows this structure:
For clients needing faster turnaround, Multiplier Effect can accelerate timelines by focusing on minimum viable deliverables first, then iterating based on early market feedback.
Do you help companies that have already launched their product?
This is exactly what the Post-Launch Scaling service is designed for. Many clients seek help post-launch when initial go-to-market approaches aren't delivering expected results.
Common scenarios include:
Post-Launch Scaling focuses on diagnosing what's broken and fixing it systematically—whether that's repositioning, rebuilding sales enablement, optimizing demand generation funnels, or creating competitive intelligence and battle cards teams lack. The advantage of post-launch work is having real market data and customer feedback to inform strategy, rather than operating on pre-launch assumptions.
What deliverables do I receive at the end of a project?
No two launches have identical needs, but every engagement includes a core foundation: competitive intelligence, persona (ICP) research, and a positioning/messaging strategy document. From there, deliverables are tailored to specific launch requirements.
At minimum, companies need one primary asset to point audiences toward—typically a website, but it could be a sales deck for direct sales motions or a product detail page for launches within existing sites.
Depending on launch scope and service tier, deliverables may include:
Every project starts with defining which deliverables will have the greatest impact on specific launch goals, then builds from there. For sales enablement, Multiplier Effect works closely with sales teams to ensure materials are practical, easy to use, and actually adopted in the field—not just created and forgotten.
How is product marketing for physical products different from SaaS?
Physical products can't be iterated post-manufacturing like software. Once packaging is locked in, 50,000 user manuals are printed, distributors are trained, and the first production run is manufactured, positioning and messaging are essentially fixed. There's no "push an update" option if the value proposition doesn't resonate.
Key differences include:
Manufacturing Constraints: Marketing timelines must align with long lead times for packaging, manuals, and channel materials—decisions that SaaS companies can change with a website update.
Regulatory Requirements: Medical devices, life science products, and telecom equipment require compliance-approved messaging that can take months to validate and cannot be quickly adjusted.
Complex Channel Strategies: Physical products often require direct sales teams, distributors, integrators, and channel partners—each needing tailored messaging. SaaS typically has simpler go-to-market motions.
Proof Requirements: Technical buyers need pilots, demos, supply chain verification, and proof-of-concept deployments before committing. These require different marketing approaches than "free trial" or "freemium" models.
Longer Sales Cycles: Enterprise physical product sales involve multiple stakeholders (technical, economic, compliance buyers) over 6-18 month cycles, versus SaaS's often shorter, digital-first journeys.
Bottom line: Physical product marketing requires getting it right the first time, with less room for experimentation and faster iteration that SaaS teams take for granted.
Do product marketing consultants provide strategy only or also execution?
Multiplier Effect provides hands-on execution, not just recommendations. One of the biggest frustrations companies have with traditional consultants is receiving a beautiful strategy deck with no practical path to implementation.
The Multiplier Effect approach includes:
The difference: Companies aren't left wondering "now what?" after engagements. They have functioning marketing assets, trained team members, and clear execution plans to continue momentum after project transition.
How do I get started working with a product marketing consultant?
What industries does Multiplier Effect have product marketing experience in?
My core focus is physical products, but I've also supported select clients in software and platforms where the fundamentals of positioning, messaging, and go-to-market still apply.
How much does product marketing consulting cost?
Investment varies based on scope, timeline, and deliverables. Multiplier Effect offers three primary engagement models:
For context, a full-time PMM hire costs $180,000-$250,000+ annually before any marketing execution spend. Consulting engagements provide specialized expertise at a fraction of that investment, with no long-term overhead.
Every engagement starts with a free 30-minute intro call to understand your needs, followed by a detailed proposal with transparent pricing.
What is a GTM sprint?
A GTM (go-to-market) sprint is a focused, time-boxed engagement designed to build the strategic foundation and core assets needed for a successful product launch.
Unlike traditional consulting that stretches indefinitely, a sprint has a defined scope, timeline, and set of deliverables. It's called a "sprint" because it compresses what might take an internal team 6+ months into 4-12 weeks of intensive, focused work.
A typical GTM sprint includes:
The goal is to give companies everything they need to launch effectively—not just a strategy document, but actual working materials their teams can use immediately.
When should a startup hire a product marketing consultant?
The best time to bring in product marketing expertise depends on your situation, but there are a few common inflection points:
For physical products specifically, earlier is better. Unlike SaaS, you can't iterate quickly post-launch. Once manufacturing decisions are made, positioning and messaging are locked in.
